It doesn't only melt in your mouth! – Video of the day

If this peppy ad is any indication, all sorts of svelte beachgoers in Colombia are at this very moment having the time of their lives with Coke's new botella de hielo, a soda bottle made of ice. It's sort of innovative: With the exception of a snap bracelet-esque label, its packaging melts away after you've finished your soda, so basically, this marketing gimmick gets an extra boost by claiming to be “ecofriendly.” But should it? The answer is no, not really, because the bottles made entirely ice aren't at all cost effective to produce. They're not scalable, especially in warmer areas of the world.