Nicolaus vodka brand comes up with an unusual campaign

By: Trademagazin Date: 2025. 03. 24. 11:18

The winners of the first-ever Nicolaus VodkAward 2024 have been announced. During the “silent awards”, Nicolaus Vodka recognized emerging creators who create real value but are not necessarily receiving enough attention yet.

“The Nicolaus brand considered the creation of the award important because it recognizes the work of emerging content producers, as they and their followers represent the primary target groups of our brand. This was not a traditional campaign, there was no application. We were not looking for self-nominated influencers, but for real value. An exclusive professional jury watched the work of domestic content producers with open eyes, and they nominated the five candidates per category, from which the winners were ultimately selected. The brand is open to implementing “unconventional” campaigns, so we will continue to work to draw attention to ourselves in a special way”

– said Stier Lilla, Brand Executive of the Nicolaus brand.

The jury awarded the domestic influencers according to a predetermined set of criteria in light of who caused the “most” moments for followers and the online world in 2024. Nicolaus Vodka aims to specifically focus on emerging influencers who produce quality content and who have outstanding results in the given categories.

The winners

The candidates were selected and evaluated based on four main criteria: the quality of the content, the value provided to users, the creativity and innovative approach, and the impact on the following. Each of the awardees does outstanding work in their own field, creates value and inspires their audience.

The winner of the “Best of Pure Communication” category was Szabolcs Héja, who built a following of nearly 400,000 on her TikTok channel in just one year. Szabolcs’s content explores everyday topics from different perspectives, often highlighting interesting details.

The “Adventurers for Adventure” award went to Cintia Hörömpő, who proves with her fascinating travels that there are countless wonderful places waiting to be discovered within Hungary. Cinti encourages her followers to discover the hidden treasures of our country with her inspiring content.

In the “Dreamer of Fascinating Content” category, Martin Hero proved to be the most outstanding. The freelance photographer and videographer has already won the trust of numerous brands with his quality work. On his own platforms, he provides his followers with useful tips and advice, while regularly sharing his outstanding creations.