It doesn’t replace creativity: it enhances it

By: Trademagazin editor Date: 2025. 10. 01. 16:05

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In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications expert and founder of KERKOM.

Today, the brands that evoke emotions become lovable more quickly

This article is available for reading in Trade magazin 2025/10.

The essence of this marketing communication method is that every campaign and post is based on a pre-selected emotional tone (trust, freedom, humour or inspiration), for which AI can generate ten different drafts for posts in a matter of minutes. However, the final vibe is the work of humans.