We purchase price sensitively, not health-consciously

Hungarians do not purchase health consciously, but due to their price sensitivity, the introduction of the so-called hamburger-tax may be succesful – shows the joint survey of KutatóCentrum and Marketing & Media.

The 61 percent of the 18-64 year olds are seeking for the discounts and aims to find cheaper products during shopping. 71 percent responded that for them the price of food is more important than quality. Although two-thirds of the respondents look at the ingredients, only a third of them decide on the basis of the sugar, salt, carbohydrates and caffeine content of the selected product – reports tozsdeforum.hu.