It is difficult to launch a product during a recession

When introducing a product during a recession, a company has to take on a few extra challenges. A Nielsen study conducted in the USA revealed that these days investing into innovation has to be prepared more thoroughly than before.

As part of a 58-country survey (in the 3rd quarter of 2012), Hungarian consumers were also asked: ‘In the last six months how many new products did you buy in 14 product groups?’ More than two thirds said they had purchased innovative food or drinks, six out of ten tried a personal hygiene product, 55 percent bought washing-up liquid, 54 percent purchased household cleaner and 51 mentioned detergent/fabric softener and toothbrush/toothpaste/ mouthwash.