It is difficult to launch a product during a recession
When introducing a product during a recession, a company has to take on a few extra challenges. A Nielsen study conducted in the USA revealed that these days investing into innovation has to be prepared more thoroughly than before.
As part of a 58-country survey (in the 3rd quarter of 2012), Hungarian consumers were also asked: ‘In the last six months how many new products did you buy in 14 product groups?’ More than two thirds said they had purchased innovative food or drinks, six out of ten tried a personal hygiene product, 55 percent bought washing-up liquid, 54 percent purchased household cleaner and 51 mentioned detergent/fabric softener and toothbrush/toothpaste/ mouthwash.
Related news
Related news
In June, the annual decline in producer prices slowed down in Germany
In Germany, producer prices fell by 1.6 percent year-on-year in…
Read more >Rural accommodations closed a stronger half year than last year
The momentum of tourism in 2023 will continue to make…
Read more >Munch is now available in every Auchan store
From the beginning of May you can get the three…
Read more >