Absolut Vodka Unveils First Major Bottle Design Refresh Since 1979

Iconic Swedish vodka brand Absolut has unveiled its first major design refresh since the brand was created in 1979, with the Pernod Ricard owned brand teaming up with Brand Union, Destrito and Ardagh Group on the upgraded design.

The bottle maintains its shape, which was originally inspired by an 18th century apothecary bottle, however the brand’s medallion and quality seal have been updated, and the script used on the front of the bottle has been made more legible.

ESM