Kifli.hu’s revenue in Hungary has quadrupled in recent years

The online supermarket Kifli.hu has turned six in Hungary. The domestic subsidiary of the Czech Rohlik Group has delivered more than 10 million orders during this time, and its service now reaches hundreds of thousands of households. According to internal research, customers can save 4–5 hours with an average Kifli order compared to shopping in stores. After six years and more than ten million orders, this has saved families a total of about 40 million hours, which is approximately 4,500 years. This is important not only because of the convenient ordering of quality products, but also means more predictable weekdays, less rushing and more moments spent together for families. With the Kifli Xtra program, customers can also enjoy numerous discounts. The online supermarket now meets all needs, from the premium segment to everyday shopping.

The trend in the number of Kifli orders is that the online supermarket delivered half a million orders in 2020, and by 2025 this number had increased sixfold, to nearly 3 million orders per year. The average basket value of 14 thousand forints at the time of launch is now around 26 thousand forints. This indicates, even with inflation, that – whether it’s weekly shopping or a forgotten staple food – what started as a new form of shopping has now become part of the daily routine for hundreds of thousands of families. Everything is available at Kifli, from gourmet foods to everyday, excellent value-for-money products, at all price levels, from exempt items to competitively priced private labels, to affordable bulk shopping, not just in the food sector.

The company’s revenue has increased nearly fourfold in the past six years, from 14 billion forints in 2020 to 57 billion forints. The history of Kifli.hu, which was launched at the end of 2019, coincided with the beginning of the coronavirus pandemic and the transformation of domestic online commerce. The company has actively shaped this changing environment: fast delivery, a wide and high-quality selection, and the digitalization of bulk shopping have now become a natural alternative for many people to traditional in-store purchases.

In recent years (between 2020 and 2024), Kifli.hu has invested a total of HUF 2.8 billion in the development of the Hungarian market. In recent years, the company has made significant investments to ensure sustainable growth and long-term competitiveness. The new logistics center in Biatorbágy, which opened at the end of 2025, represents approximately twice the company’s total investment in Hungary to date. Its financial impact will be reflected in the results of the following business periods.

“One of the most important results was the opening of Kifli’s second logistics center in November 2025. The new unit introduced automation that is unique in the region, in order to provide even more reliable and faster service, even during peak order periods. We were active in the field of software development and artificial intelligence-driven optimization, thereby further improving the quality of service provided to our customers and the customer experience. Today, the company is considered the largest online food retailer. In parallel with the expansion of turnover, operations have become increasingly large-scale and complex. Accordingly, the development of financial results is the result of conscious decisions, i.e. the development of logistics infrastructure, investments involving automation and capacity expansion. The capacity of the new, robotic warehouse launched at the end of 2025, as well as the new settlements reached in this way, contribute greatly to the company’s liquidity. grow stronger”

– said Dr. Péter Ádám Szentesi, CFO of Kifli.hu.

“Over the past six years, we have learned, among other things, that online shopping is not just a convenience service. It is a real help in everyday life, saving time and providing quality products. The most important feedback for us is when our customers say: they have saved time – and they can spend this time on what really matters” – emphasizes Szilveszter Sasvári, Marketing Manager of Kifli.hu.

Kifli.hu was established as part of the regional strategy of the Rohlik Group, a company based in several Central European markets.