Don’t jump, you idiot! – Picture of the day

Humor and provocation, shocking advertising – these are the topics an advertising professional is trying to start a discussion about on Linkedin regarding the Dutch Barn vodka advertising campaign – the caption of the poster made for the London subway: Don’t jump, because everyone will be late for work because of you!
There is perhaps nothing wrong with the provocative approach, the idea is witty, it’s not even English humor, the joke is more “global”, the flaw, if any, is that the product could be replaced with many others.
Incidentally, Ricky Gervais in the picture connects the truly successful Dutch Barn campaign with saving the world’s donkey population!