Solar power ad by PepsiCo

PepsiCo to convince consumers that the companies care about the environment.

The newest demonstration of solar power
(figuratively) is coming from the Frito-Lay division of PepsiCo,
which is using the sun to help transform its SunChips line of
multigrain snack chips into a “green” brand. The initiative is
centered on the addition of solar power (literally) to the Frito-Lay
plant in Modesto, Calif., that makes SunChips.
Frito-Lay does not
intend to hide its light under a bushel. A campaign to inform
shoppers about the ecologically friendly changes is getting under
way, composed of television commercials, print advertisements,
billboards, information on the SunChips Web site (sunchips.com) and a
presence on Facebook, the social-networking Web site.