Surge in television ad spending

The annual tea market was bigger than HUF 12 billion between June 2013 and May 2014. Sales contracted 1 percent in both value and volume. Stores with a floor space between 401m² and 2,500m² realised 32 percent of turnover and those bigger than 2,500m² were responsible for 34 percent of sales. As regards value, 84 percent of tea sold were manufacturer brands. Market players spent HUF 920 million (calculated at rate card price) on commercials in the first half of 2014 – 82 percent more than a year before