Bacardi’s big step forward in the tequila market

By: Trademagazin editor Date: 2018. 02. 25. 08:06

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Bacardi entered the rapidly growing tequila market: for USD 5.1 billion they bought Patrón Spirits International. This is a big step forward in the global market for Bacardi, creating a special opportunity to acquire a considerable market share outside of the USA too.