Improvement in the U.S. advertising market, have not seen for four years

According to the datas of Kantar Media; in the first quarter of 2010, U.S. firms spent 31.3 million USD on advertising, 5.1 percent more, than a year earlier.

The greatest – 22 percent – increase occured at the regional TV channels (Spot TV), due to increasing advertising activity of the car industry, trade, financial and political sectors. In terms of the amount of the overall revenues, this media type is still only on its 1997 levels – reports Világgazdaság Online.