Reputation of sponsorship and word of mouth propaganda improved significantly

In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come second. In Hungary, the order is different: newspapers, radio, magazines and television. 60 percent of Hungarian consumers think favourably of brands’ sponsorship presence, a great surge compared to 39 percent two years ago. The most influential in consumers’ decision making is the opinion of people they know personally: 95 percent of Hungarian Internet users said they trusted their recommendation. Brand web pages are trusted by 74 percent of consumers and the increasing role of the Internet is proven by the fact that 73 percent of Hungarian consumers participating in the survey trust the opinion of fellow shoppers; this ratio was only 66 percent two years earlier.