Products under the magnifying glass in dm stores
Hungary’s first dm store opened on 8 July 1993 and today there are more than 260 units all over the country. In the last business year 7 new units opened and currently dm employs more than 2,300 people.
dm Hungary’s turnover was HUF 66.3 billion, more than in the previous business year and the company held on to its market leading position. dm’s total market share is 14 percent and among drugstores it is 50.4 percent. Customers received the new, magnifying glass-equipped shopping trolleys with great enthusiasm. Alnatur is the ambassador of dm’s healthy products and organic food can be found close to the entrance in every store. dm’s natural cosmetics line consists of nearly 300 products: alverde natural cosmetics have already won several awards.
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