Asda is preparing for a major revamp

By: Trademagazin Date: 2024. 11. 28. 11:23

Allan Leighton, the new chair of Asda, plans to turn the retailer around within three to five years.

His priorities include restoring Asda’s identity, improving pricing and availability, and hiring a new CEO. A revival plan is expected by January, focusing on leadership and resolving IT issues that have caused competitive disadvantages. Despite challenges, including a 5.5% drop in sales and market share losses, Leighton sees significant potential for Asda, supported by its shareholders, including Walmart and private equity firm TDR Capital.