Cold, but big business – eiscream
Researcher Euromonitor figures that global ice cream sales are rising 2.5% annually and will hit $65 billion in 2010.
Today, the $59 billion ice cream industry is dominated by
two global giants: Switzerland's Nestlé and Anglo-Dutch conglomerate Unilever. Nestlé
boasts a 17.5% share of the world market, while Unilever is close behind with
16%. Together, they control more than one-third of the worldwide market—and
half of ice cream sales in the U.S.—and they're looking to expand as they move
into developing regions in Asia and Latin America.
Western Europe, the world's largest market, gobbled up $21.5
billion worth of ice cream and other frozen desserts last year, while North
Americans devoured $16.3 billion worth. The most promising markets for growth
are in emerging economies such as China and Brazil, where annual sales are
soaring 8.5% and 8%, respectively.
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