Pizza Hut Changes Name in UK

By: trademagazin Date: 2008. 10. 08. 00:00

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Pizza Hut’s UK business has announced that it is changing its name to Pasta Hut.

The change, after 35 years as trading as Pizza Hut, is part of a £100m investment over the next six years to revamp its 700-strong UK chain, extend the number of outlets and launch a new, expanded menu. Alasdair Murdoch,
chief executive, said the group was changing its name to reflect
better the nutritional changes to its menu, and it would still
continue to sell pizzas as well as newer pasta-based dishes. “We’re
doing it to try to attract customers who probably haven’t been for
a few years,” he said, adding that the focus would be on customers
looking for value for money.