MWC 2025 Exhibition: Samsung Further Strengthens Role in Mobile AI with Galaxy AI and Software-Centric Networks
Samsung is redefining mobile AI experiences at Mobile World Congress (MWC) 2025, taking place from March 3 to 6 at the Fira Gran Via in Barcelona. The company’s Mobile Communications (MX) and Networks businesses will showcase their latest AI innovations, including the next evolution of Galaxy AI and software-centric networks. Samsung is offering an AI partner across the Galaxy ecosystem, with a focus on the Galaxy S25 series, while expanding its AI developments to the new Galaxy A series, health and home experiences.
Samsung will showcase its advanced mobile AI innovation vision at the show, showcasing the Galaxy S25 series, the new Galaxy A family, and the company’s first XR headset, Project Moohan. It will also unveil the Galaxy S25 Edge, the thinnest Galaxy S series ever, in an exclusive presentation that continues Samsung’s hardware innovations. Visitors will also discover how AI can transform the future of health and home life, and set a new standard for smart, connected living. Samsung has equipped these AI developments with uncompromising security and privacy.
At the forefront of the paradigm shift in mobile AI smartphones, the new Galaxy S25 series has the potential to transform how users get things done, create and play on their devices. The Galaxy S25 family’s launch at MWC will highlight advanced camera capabilities and performance in addition to AI advancements, allowing visitors to test the devices for themselves.
The exhibition space highlights the capabilities that make the new Galaxy S25 series a useful AI partner to help you get things done seamlessly. Visitors can try out the following on-site:
Seamless Multi-App Management: Users can easily perform actions like finding a restaurant on Google Maps and sharing it with a single voice command in the Messages app, using Gemini. The features are available in Samsung, Google and select third-party apps.
Circle Search with Google: Search on the device screen is even easier, such as recognizing URLs and opening web pages with a single gesture.
Gemini Live: Users can engage in natural conversations with AI to brainstorm, learn and practice, with real-time responses, as well as images, files and YouTube videos.
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