Regional marketing after multinational

Gábor Dávid Kovács, the new marketing manager of Bols Hungary Kft., has been working with brands of alcoholic beverages since 1998. He began his career with an advertising agency, then joined the marketing team of the second largest multinational company of the time in 1999. Since then he has held various positions with the same company in Hungary, Germany, and the Czech Republic. He has accumulated a lot of experience with many brands, which should be useful in his new position. He is also one of the founders of the Hungarian Whisky Club. His tasks will include, in addition to heading the 5 strong marketing team, working out the strategy of brand building and the long term management of their brands. The defined objective is that Bols brands should achieve the fastest growth in each category.