Asda Unveils ‘Fishing For Plastic’ Initiative To Tackle Pollution

British retailer Asda has announced the launch of a new initiative, ‘Fishing For Plastic’, with which the Walmart-owned operator will seek to tackle marine pollution.

As part of the initiative, Asda is equipping its suppliers’ fleets with hardwearing and durable bags, so that crews can collect harmful plastic waste whilst bringing in their catch.

According to the retailer, since 2018 it has removed 8,000 tonnes of plastics from the oceans, and the retailer recently brought forward its commitments to make almost a third of plastic packaging from recycled sources by the end of 2020, and reduce plastic by 15% by February 2021.

ESM