The XIXO soft drink brand helps the children with leukemia with smiling photos

A smile costs nothing but now it is worth a lot now and heal kids! The XIXO soft drink brand has announced a unique charity advertising campaign, which invokes the healing power of a smile, and supports the work of the Remény a Leukémiás Gyermekekért Közhasznú Alapítvány (Hope for Children with Leukemia Foundation) with one million HUF.

In the scope of the nationwide campaign they collect smiling photos. All of these photos will help the healing of sick children with 100 HUF. The goal is to collect 10, 000 photos on the mosoly.xixo.hu. site. Three great Hungarian sportsmen and three public figures have all stood beside the noble initiative; Nagy László handball player, Szécsi Zoltán water polo player and Horváth Ákos, the volleyball player of Szolnok and Orosz Barbara popular presenter, actress Szabó Zsófi and Sarka Kata as well. They agreed to promoting the initiative as an ambassador during the campaign.