Magazin: What makes the rabbit jump in the basket?

Last year Nestlé Hungária Kft. kept increasing its market share and closed another successful Easter season, seeing sales climb 5.6 percent from the level of 2012 – Panna Miklós, brand manager with Nestlé Hungária told our magazine. She added that smaller size products became more popular and more expensive ones also attracted buyers in many cases. It seems that consumers are turning towards quality products. Easter chocolate products are manufactured in Hungary and exported to more than 20 countries. Nestlé’s Diósgyőr factory is the only one in the world that exclusively produces hollow chocolate figures and production keeps growing year after year. Bonbonetti is the other key player in the market and their Easter season went as planned in 2013. Andrea Révfalvi, head of marketing at Bonbonetti Choco Kft. informed us that the majority of shoppers prefer products made from real chocolate. The company plans a minimum growth for the 2014 Easter period, primarily expecting their new products to achieve this goal. Novelties in Nestlé’s BOCI line will include a rabbit figure filled with Aero balls and four types of new Smarties products will hit the shops. An economical 22.5g Smarties rabbit will be a good solution for less wealthy buyers. In addition to the good old rabbits, eggs and baby chickens there will be something new: a 100g Smarties Ladybird. Consumers looking for premium and special products will be treated to 100g Smarties Mini egg bags and 200g Giant egg in a box. Under Bonbonetti’s Tibi and Disney brands we only find real chocolate products with a good price-value ratio. The company’s Easter offer builds on traditional chocolate figures. From their standard products the Easter rabbit with 60-percent cocoa content is increasingly popular among consumers. This year they put two new types of Bonbonetti dragées on the market: milk chocolate and peanut and raisin in colourful sugar coating, and in the premium category Bonbonetti Supreme, made with dark chocolate, almond and peanut. Among pralines their new product is the ‘old new’ Amorella dessert. In the gift pack category the popular Ladybird- and Bee-shaped tin boxes will also contain new Tibi strawberry-cream bars