What can we learn from each other?

Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign trade marketing managers learn from each other. Péter Komlósi, deputy-CEO of Ipsos Zrt. surveyed the in-store efficiency measurement methods used in Western Europe. Ralf Meyer, head of POS development at STI Consulting gave a presentation in which he compared POS marketing to rapid dating. Gergely Bognár, head of display sales at STI Petőfi Nyomda spoke about the latest German and Hungarian trends in display. Judit Molnár, Tesco’s revenue generation manager introduced international success stories in different product categories, while Lisanna Oddone, Majrani’s European account manager presented shop in shop solutions in hypermarkets. Stephan Skopp, Nagel Hungaria’s managing director told participants how the value added services department works at his company. Sándor Kulcsár Magyar Telekom’ senior expert introduced the T-City concept in Szandaszőlős, Szolnok. Kornél Huber, M Factory’s mobile marketing expert revealed that the mobile marketing boom had started. Balázs Ruip Red Bull’s trade marketing manager proved that trade marketing can also be given wings. Tamás Merész, Coca-Cola’s trade marketing and business development director introduced what products and campaigns the Hungarian company developed.