What’s hiding in your underwear? – Picture of the day

Fashion designer Calvin Klein used provocative advertising campaigns to create conversation and sell his products. He entered the underwear market in 1982, starting with a campaign featuring Olympian Tom Hintnaus wearing only one pair of designer briefs.
Klein’s effective recipe for selling underwear is now being used by Danish nonprofit Plastic Change as inspiration for a new environmental campaign to raise awareness of the ubiquitous problem of microplastics.
The tagline: “Are You Packing Microplastics” – In the original underwear ads, the word “packing” also functions as slang, referring to what someone is wearing or “hiding” in their underwear. Here, “packing” suggests that we unwittingly “carry” microplastics that come from our clothes, cosmetics, or the environment and are present in our bodies, clothing, or everyday life.
But the creative idea is of course in the image…