What do corporate executives think about art?

By: Trademagazin Date: 2025. 03. 12. 11:00

Art is Business is organizing an event entitled “Top executives and art – the value of heritage and art” on March 27, 2025 at the Apollo Gallery. The event will feature senior corporate executives and opinion leaders who are exemplary in their thinking about cultural connections, who will share how they connect to artistic values – not only as individuals, but also as responsible corporate managers. During the evening, PwC Hungary and Bridge Budapest employees will present their surveys and programs on the topic.

A musical performance will be given by the mentor of the Perspektíva Mentor Program, percussionist Márton Szives

The roundtable discussion will feature Veronika Pistyur, founding director of Bridge Budapest, Dr. Norbert Vasas, Chief Physician and Owner of Kardirex, Tímea Jamniczky, CEO of JCDecaux Hungary, Balázs Szabó, Deputy CEO of CIB Bank and Péter Polgár, Head of Corporate Relations at the Museum of Fine Arts – Culture 2008 Nonprofit Ltd. share their thoughts on the topic.

Bringing art and the corporate sector closer together and connecting them is one of the most important tasks of Art is Business. In addition to mastering strategic thinking, it is extremely important for art players to understand how corporate decision-makers think, who are the ones whose value choices in most cases determine the direction of a business enterprise in which art can also appear.

As opinion leaders, company leaders can set a good example for professionals in the corporate sector. Because most of us follow them and we can learn from those who openly communicate their values and take effective steps towards their implementation.

The March event aims to showcase examples and thinkers who truly believe in connecting corporate life with art. PwC Hungary will also be present, with its staff reporting on the art-related results of its CEO survey, which it has been organizing for years, and the Bridge Budapest business community presenting the results of its first Legacy Leader research and its Legacy Leadership Program.