Quality products and creative advertisements – further successful campaigns by ALDI

ALDI implemented new types of marketing communication campaigns in 2012 too. An important message was that a weekend shopping can be done in ALDI in just 15 minutes because checkout is so fast. In April and May ALDI launches another campaign, this time focusing on the quality of goods in their stores and on their money-back guarantee.

For non-food products which cost more than HUF 12,500 ALDI offers a 2-month guarantee, while for cheaper products this period is unlimited. Tibor Székács, ALDI Hungary’s managing director is convinced that their messages will persuade many shoppers all over Hungary that it is worth trying ALDI.