Quality products and creative advertisements – further successful campaigns by ALDI
ALDI implemented new types of marketing communication campaigns in 2012 too. An important message was that a weekend shopping can be done in ALDI in just 15 minutes because checkout is so fast. In April and May ALDI launches another campaign, this time focusing on the quality of goods in their stores and on their money-back guarantee.
For non-food products which cost more than HUF 12,500 ALDI offers a 2-month guarantee, while for cheaper products this period is unlimited. Tibor Székács, ALDI Hungary’s managing director is convinced that their messages will persuade many shoppers all over Hungary that it is worth trying ALDI.
Related news
Related news
Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >K&H: carbon dioxide emissions do not decrease by themselves
In the absence of a sustainability strategy and concrete carbon…
Read more >