The amount spent on advertising increased slightly last year

The advertising market grew, but only slightly last year. The market of advertisings amounted to 175.4 billion HUF, surpassing the previous year’s datas with about 0.6 percent, – was said on Tuesday in Budapest at the data unveiling press conference.

The highest (29 percent) increase was measured on the radio advertising market, where advertisers spent more than 8.8 billion HUF last year – Hivatal Péter, vice president of the Hungarian Advertising Association told.

The online advertising market increased significantly by 16 percent, last year exceeded 39 billion HUF. the market of TV commercials, however, decreased by 6 percent to 45.6 billion HUF. Advertising press declined by 4 percent, to 35.8 billion HUF. (MTI)