A bit of optimism always useful

In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft drinks. According to Dávid Aniot from Coca-Cola Magyarország, this figure proves that we need a bit of optimism and happiness and that Coca-Cola has become a true LoveMark in the Hungarian market. The new „Open Happiness” global promotional campaign is also based on the idea of bringing optimism into our lives.