You can look and you can touch – Easter chocolate figures
After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to Nielsen, last year Easter brought some kind of relapse in both value and volume, compared with 2008. For 2010 Bonbonetti predicts stagnation at best. Ilona Boldizsár Halászné thinks that there will always be demand for quality products with a good price/value ratio. Lat year Bonbonetti expanded its Easter selection and this year they will market the same assortment under the brands tibi and Disney. – Introducing the 100-gram plastic bag with 8-10 small rabbits, sheep and eggs was a great success; obviously it will be available this year too. tibi gift packages with the plush puppet were instantly popular every season – this year a duck figure surprises the little ones – says Ilona Boldizsár Halászné. At the points of sale new, more spectacular displays will be used in small and large stores alike.
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