Our everyday bread from the neighbourhood store

According to data from the GfK Shopping Monitor, small, neighbourhood stores account for the largest part of sales and their market share has increased from 48 per cent in 2004 to 70 per cent in 2007. While only 15 per cent of households purchased bakery products in hyper markets in 2001, this percentage has also increased to 37, according to recent data. Though specialised bakery stores had lost a lot of customers in the first years of this millennium, this negative trend has been reversed recently.