Everyone wants to lose weight, this is what Europe’s most valuable brand is building on

By: Trademagazin Date: 2024. 05. 13. 11:45

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Denmark’s economy has rarely been in a position to depend on the performance of a single company, Novo Nordisk, but the current situation reflects this. The pharmaceutical giant, whose market capitalization is currently 2.88 trillion Danish kroner, exceeds the entire GDP of Denmark, making it the most valuable company in Europe – the Telex article covers this topic.

Economic Effects

In 2023, the company paid more than $2.3 billion in taxes, making a significant contribution to Denmark’s GDP growth. The local statistical office prepares separate analyzes of the industry and its economic effects, which shows the strategic importance of Novo Nordisk.

Media and Social Impact

Novo Nordisk’s products, especially consumer products containing the active ingredient semaglutide, have gained enormous popularity in Hollywood and social media. Related content on TikTok has reached billions, forcing the platform to crack down on influencers promoting such products.