UK’s Asda To Roll Out Value Ranges In All Stores

Asda will put its lowest price food ranges in all its stores after poverty campaigner Jack Monroe criticised British supermarkets for cutting back their budget ranges.

With UK consumer price inflation forecast to peak at around 7.25% in April, and interest rates and taxes also rising, Britons are facing the worst squeeze on their disposable incomes for 30 years, according to the Bank of England.

Asda, Britain’s third largest supermarket group behind Tesco and Sainsbury’s, said it would stock its full ‘Smart Price’ and ‘Farm Stores’ ranges in all 581 food stores and online ‘to provide customers on a budget with more value choices.’

ESM