The Pick-promotion broke all records

This May the Pick Salamis and the 5 butt aszú of Tokaji achieved high success at the Budapest Airport in the scope of a tatsing campaign. It was the first time that annual sales were beyond 200,000 euros.

During the joint action of the Pick Szeged Zrt., the Heinemann Duty Free and the Budapest Airport the travelers not only took part at a free tasting, but if the product has won their approval, they could buy it at a reduced price in the airport’s store.

“We are very proud of the success of the Pick-promotion, since this type of trading action was based on the assessment of the needs of the passengers. A very high demand was detected for good quality locally produced Hungarian products.” – Kam Jandu, Budapest Airport's commercial director told.