Every third Hungarian is an impulse buyer

According to the results of a survey conducted by Generali, one third of Hungarians regularly buy something that they don’t really need. Impulse buying is most characteristic of Budapest dwellers, women and consumers younger than 40 years. The average shopper looks at the price-value ratio when shopping – for half of the population this is the most important decision-making factor.

Erika Schaub, personal insurance director of Generali told: many people say that they don’t have enough money to put aside. By saving up relatively small sums in the long run, we can prepare for the future almost without noticing it – and this can be done even more simply by adopting conscious money spending methods. Generali’s ‘Live for tomorrow!’ campaign helps in this.