Health in every drop

This article is available for reading in Trade magazin 2026/04

Brand strength and growth

Emese Szász-Bognár
international brands and
communications manager
Sió-Eckes

Families with young children are paying attention to what they give their children to drink and prefer solutions that don’t contain added sugar, artificial additives or preservatives. SIÓ’s Vitatigris brand has performed exceptionally well, achieving 9% growth in value in 2025 – more than the fruit juice market’s average. Steady consumer confidence in Vitatigris and the strength of the brand contributed significantly to these results, and fruit purées were the driver of growth last year.

“SIÓ Vitatigris, with more than 20 years of domestic expertise and products, supports parents in making fruit consumption a daily part of their children’s balanced and conscious nutrition”,

says international brands and communications manager Emese Szász-Bognár.

Convenience considerations

Anett Novák
senior brand manager
Maspex Olympos

Practical packaging that can be consumed on the go has become much more popular. There is also a growing focus on products that offer added value such as vitamins, fiber or grains. The spread of snack-like solutions is also noticeable. Maspex Olympos Kft. aims to appeal to conscious parents with its Kubu brand, as most of its products are made without artificial flavours, added sugar, preservatives or colours, containing only the sugar that occur naturally in fruit.

“The products in our KUBU TÍZÓRAI range are made exclusively from natural fruit purées, which we have enriched with nutritious grains. The 100g size is a practical solution and an excellent choice for breakfast or anytime between meals”,

informs senior brand manager Anett Novák.

In the spring of 2025 two innovative KUBU IMMUNO products were launched.