How women are depicted in TV commercials

We love caring, versatile and suitable for the age women in the commercials – NRC market researcher’s survey shows. The survey was conducted among 18 to 59 year-olds watching TV at least once a week.

Although only one-tenth of the TV viewers say that the like TV commercials, 80 percent of them admitted that they can find good TV commercials to a greater or lesser frequency. The considered that a good TV advertising is fun, and on the other hand provides the experience of identification.