What drink flavours did the summer bring?

According to a survey by Innova Market Insights, this summer consumers were looking for refreshing, lively flavours that evoke nostalgia and sunshine.

This article is available for reading in Trade magazin 2025/8-9.

Demand for aperitifs remains strong: spritz is a staple choice, appearing in a variety of flavours as a symbol of light elegance. Lemon is increasingly dominant in seasonal and low-alcohol drinks, especially in Mediterranean-inspired products. The tropical trend continues to strengthen: pineapple, mango and similar flavours offer an escape from everyday life.