Why is in-store communication important?

As shopping time reduces, the importance of POS communication tools increases. SPAR conducted a survey among customers about this. In a brief interview after shopping people were asked questions such as: ‘Did you seen any communication too that helped you in shopping?’ to which the most frequent answer was ‘The one calling my attention to price reductions’. Another question was: ‘Did you buy anything because of a communication tool?’ and one of the answers was ‘Yes, I purchased the Maggi product because of the board with the pepper on it.’ The answers make it clear that customers are influenced by POS tools and their presence doesn’t disturb them – this is good news to brand manufacturers! SPAR Hungary’s in-store communication partner is Win-Store Media Kft. They use customised POS solutions to communicate promotions such as Nestlé Maggi and SPAR’s ‘Let’s cook something delicious using fresh ingredients with SPAR and MAGGI!’ campaign. Actually, deco gates are really popular this year, they have already been used to great effect by Danone and Nestlé. With help form SPAR, Win-Store Media monitors the number of products sold before, during and after campaigns, using these data to report on campaign efficiency to partners. We know from the annual Shopper Engagement Study that 76 percent of shopper decisions can be influenced in-store. What else could guide shoppers to your products than in-store tools? Check it yourself using measured data from your campaigns!