What an Anuga!

This article is available for reading in Trade magazin 2025/11.

The trade show attracted more than 145,000 trade visitors from nearly 200 countries, with foreign participants accounting for 80% of the total.

At this year’s Anuga exhibition, Trade Magazine was represented (from left to right) by Anikó Czégény, Dóra Bátai, and Zsuzsanna Hermann. We’ll be back again in October, two years from now!

Anuga also has a strong presence on digital platforms: this year the event reached over 3 million people, which is 25% more than the number of people who followed the last event on the internet in 2023.

Groundbreaking innovations

The Anuga Taste Innovation Show attracted 608 companies from 53 countries, and the international jury selected 62 innovations from 1,900 entries. The Top 10 groundbreaking innovations are the following: 1. Kern Tec (Austria): 100% apricot kernel butter. This creamy plant-based butter is a natural source of protein with no added sugar. 2. airup GmbH (Germany): air up® Liquid Rainbow variety pack. Each capsule has a different flavour tailored to a different emotional state. 3. AlgMighty (Netherlands): AlgMighty emulsifier and binder. A new, natural and healthy emulsifier made from microalgae. 4.F W Inter Trading CO., Ltd. (Thailand): coconut water-based noodles. Coconut water noodles are an innovative, healthy type of noodle made from 100% coconut water in 15 days. 5. Panfruit Ukraine (Ukraine): crunchy ice cream with blueberries and blackberries. Freeze-dried ice cream with blueberries and blackberries. 6. And Ice P.C. (Greece): Hotly – vegan hot beverage. Hotly is the first frozen product that turns into a premium vegan hot drink in seconds. 7. YÖMilch / DBG Deutsches Biogeschäft GmbH (Germany): blueberry-flavoured collagen yogurt, containing 2 grams of collagen hydrolysate per cup. 8. Meatless B.V. (Netherlands): Meatless Hybrid Fish is made from 30% cod and 70% textured rice flakes. 9. wunderfish GmbH (Germany): OH-MAMI. A flavour enhancer extract made from 100% European seaweed. 10. Neggst Foods GmbH (Germany): Poached Neggst alternative poached egg, completely plant-based and allergen-free.

The presence of start-ups was incredibly diverse—and they boldly advertised their search for investors. Meanwhile, innovation trends haven’t changed much in recent years: anything sustainable, protein-enriched, alternative, or free-from continues to generate excitement.

The ongoing side programs, continuous presentations, and discussions helped understand the reasons behind the trends represented by the exhibitors and their long-term impact

Introducing Korea

Korea was the official partner country at this year’s Anuga: more than 100 exhibitors showed how centuries-old culinary traditions are linked to modern gastronomic trends. Under the motto “Flavour Meets Trends” three iconic elements, the fermented specialties of traditional cuisine – kimchi, ramyeon and the jang trio – were in the spotlight. The organic food section of Anuga 2025 attracted more international interest than ever before, with over 300 exhibitors from 20 countries. This is hardly surprising, given the dynamic growth of the organic market: according to Innova Market Insights, nearly 60% of new products come from Western Europe, while Eastern Europe (+17%) is among the fastest growing regions.

This year’s guest country, Korea, was represented by more than 100 companies. As has long been a noticeable trend at food industry exhibitions, the presence of Asian countries was significant across all product categories here as well.

We could have highlighted many examples of the creative ideas that helped certain companies stand out from among 8,300 exhibitors—eye-catching booth elements, dazzling lights and sparkle, stylish staff, and products that sparked curiosity.

Az eseményen az ágazat növekedésének olyan kulcstényezői jutottak főszerephez, mint a fenntarthatóság, az átláthatóság és az innováció, minek jegyében a termékkínálatban helyi különlegességek, méltányos kereskedelemből származó áruk és vegán élelmiszerek jelentek meg.

Anuga Chilled & Fresh Food 2025: spotlight on freshness and convenience innovation

Anuga Chilled & Fresh Food, the global trade fair for the chilled and fresh food segment, (which was growing at an annual rate of 3% globally between 2019 and 2023), took place this year with more than 150 exhibitors participating. The event reflected the growing demand for practical products that meet the needs of consumers seeking fresh, high-quality and time-saving options, such as fresh pasta, antipasti, prepared salads, sliced fruit and premium fish and seafood.

The separate pavilion dedicated to alternatives promised more than it ultimately delivered: compared to previous years, companies participated with significantly fewer and more modest displays.

As for the global meat and sausage market, it is currently undergoing a transformation: consumers are increasingly looking for premium quality products with transparent origins and animal welfare considerations that meet at least the Farming Form 3 animal husbandry standard, which provides more space and better conditions. There is growing demand for clean label products that contain natural ingredients and communicate their nutritional value, while convenience solutions and international flavours are also more and more popular.

Reflecting shifting trends, companies once again showcased their high-quality meat ingredients and processed products this year—with massive booths, refrigerators, and aging chambers.

Gluten-free oat beer and sous vide duck meat among the hottest Hungarian products

At the collective stand of the Agricultural Marketing Centre (AMC), 34 Hungarian companies introduced themselves at the ANUGA in Cologne.

As always, the Hungarian community stand was once again an essential part of the national pavilions this year—naturally, with thematic sections spread across multiple locations.

Their gluten-free oat products – including granola, muesli and oat beer – were very popular among buyers. There was also considerable interest in convenience products such as sous vide meats, but goose liver, special seed oils, various superfoods, honeys, syrups and high-quality Hungarian paprika also attracted many visitors. Among the products on display was one of last year’s hits at SIAL Paris, Hungarian-made fish chips, but international chains also paid close attention to healthy ready meals.

“Organising Hungarian participation at trade fairs continues to play a prominent role in the export development activities of AMC, and thus in the Hungarian Food Business Programme as well”,

underlined Gergely Giczi, AMC’s deputy CEO.

Several Hungarian companies exhibited independently at this year’s Anuga. With their stunning, large-scale booths, they proudly showcased their brands to the world

“Pitaki” cookies filled with tahini cream

Manufacturer: FEDON SA, Greece

Individually wrapped soft cookies with creamy tahini filling, made from high-quality ingredients. Sweet and nutty-flavoured snacks in a practical, modern form.

Kern Tec 100% apricot seed butter

Manufacturer: Kern Tec GmbH, Austria

This butter is made from 100% apricot seeds and it isn’t only delicious, but also nutritious. The creamy, slightly nutty-flavoured vegetable butter is a natural source of protein – with no added sugar.

air up® Liquid Rainbow variety pack

Manufacturer: air up GmbH, Germany

Each pod in the pack has a different flavour that tunes into a different emotional state. Five capsules are enough for more than 25 litres of water.

Alcoholic boba tea 100g

Manufacturer: HONG DA MA FOODS CO., LTD, Taiwan

A delicious specialty filled with alcoholic pearls that can add extra excitement to any cocktail, mocktail or party drink.

AlgMighty emulsifier and binder

Manufacturer: AlgMighty, Netherlands

A microalgae-based, natural, sustainable and healthy emulsifier for vegetable soups, sauces and snacks. Replaces artificial additives, reduces the amount of salt needed for preparation and increases the nutritional value of food

ALLEGRO AIRFRYER oil spray 200/147ml

Manufacturer: IFFCO IBERIA, S. L. U., Spain

Seed oil for air fryers, which can be dispensed waste-free and drip-free from easily recyclable packaging, by using environmentally friendly BOV (bag on valve) technology.

ApriCoa

Manufacturer: Kern Tec GmbH, Austria

A sustainable, vegan sweet treat that combines chocolate made from apricot kernel milk and crunchy apricot kernel pieces, making it a delicious innovation based on the principles of the circular economy.

AROMArch Oatmilk Microground Coffee Latte

Manufacturer: Morning Arch Sdn. Bhd., Malaysia

A plant-based functional drink made from extra finely ground arabica coffee and oat milk, which supports digestion and the immune system with its clean label ingredients and high fibre and prebiotic content.

Ceylon blooming flower artisanal tea

Manufacturer: Anverally and Sons Pvt Ltd, Sri Lanka

A tea specialty made from carefully selected tea leaves and decorative amaranth flowers, sun-dried to provide an extraordinary experience not only in taste, but also in appearance.

Balsamic Flakes™

Manufacturer: Chef Seasons Gıda San. ve Tic. A.S., Turkey

A spectacular and versatile gourmet seasoning with real balsamic vinegar crystals that – with its sweet and sour aroma – can naturally enrich the flavour of meats, vegetables and salads, while using less salt.

Beef carpaccio enriched with seaweed

Manufacturer: Selektmeat, Netherlands

This delicious and sustainable meat specialty contains 25% seaweed to enhance flavour and reduce CO2 emissions, water and land use.

Organic fermented buckwheat drink

Manufacturer: Fermentful, Latvia

A 100% organic, plant-based, kefir-like, delicious superfood drink that supports digestion and overall well-being with live probiotics. Sustainably produced, low in sugar and ideal after a workout, in a smoothie or on the go

High-protein organic dessert

Manufacturer: THE BRIDGE SRL SOCIETA’ UNIPERSONALE, Italy

A plant-based dessert with coconut and chocolate flavours, containing 10g of pea protein per cup. This creamy, intense-flavoured, gluten- and lactose-free treat is perfect after a workout or as a healthy snack.

Blue butterfly pea tea sparkling drink

Manufacturer: NESCO GIDA İÇECEK TUR. İNŞ İTH. İHR SAN, Turkey

A natural, sugar-free, bright blue drink made from butterfly pea flowers, which turns a spectacular purple when mixed with lemon juice, and has a nostalgic bubble gum flavour that makes every sip a playful, new type taste experience.

BRESAOLA 2GO Julienne of Bresaola Ambient

Manufacturer: Salumificio Bordoni srl, Italy

A thinly sliced, high-protein Italian beef snack that can be stored at room temperature, made according to an ancient family recipe. It is a delicious, light accompaniment to any meal, but also works well as a snack on its own.

CheeseDog

Manufacturer: Vergeer Holland B.V., Netherlands

A gourmet Dutch cheese snack with a crispy exterior and creamy cheese filling.

Coconut kefir

Manufacturer: ECOLIFE FOOD, S.L., Spain

A probiotic, plant-based drink made from water, coconut, sweetener, thickener, salt, flavours and starter culture, which is first heat-treated at 80°C and then fermented.

Coconut Water Noodles

Manufacturer: F W Inter Trading CO., Ltd., Thailand

An innovative, healthy pasta made from 100% coconut water in 15 days, using Acetobacter Xylinum bacteria. Gluten-, gelatine-, fat-, sugar, sodium- and potassium-free, with an energy content of only 10 calories, but a fibre content similar to that of vegetables.

Collagen yogurt with blueberries

Manufacturer: YÖMilch / DBG Deutsches Biogeschäft GmbH, Germany

This innovative yogurt contains 2g of collagen hydrolysate per cup and is made from natural ingredients, without artificial additives. The fruit layer at the bottom of the cup makes it a complete dessert that can be enjoyed every day.

Creamy Pecorino cheese and truffle sauce

Manufacturer: SACCHI TARTUFI INTERNATIONAL SRL, Italy

A velvety creamy sauce that combines the rich flavour of Pecorino cheese with the intense aroma of truffles. It can be used with pasta and meat dishes, but can also be spread on crostini as an elegant appetiser.

Crunchy ice cream with blueberries and blackberries

Manufacturer: Panfruit, Ukraine

Freeze-dried ice cream with blueberries and blackberries. It is a light, crunchy snack with a rich fruit flavour that has a long shelf life. It doesn’t require refrigeration, making it ideal for outdoor activities, cafés and vending machines.

SKINNY WITCH donut with blueberry filling

Manufacturer: MANTINGA, Lithuania

A light, blueberry-filled, fibre-rich donut that contains 30% less fat and 50% less sugar. Its packaging is 100% recyclable.

Easy Fingers porridge

Manufacturer: Tastiway Sdn. Bhd., Malaysia

A freeze-dried, preservative-free, tasty and nutrient-rich instant food available in kimchi, seaweed, mushroom or chicken flavours, which can be prepared with hot water in seconds.

Energy Bursting Boba – Volt Amber flavour

Manufacturer: Leamaxx International Co., Ltd., Taiwan

Refreshing citrus-flavoured boba pearls, inspired by the bold taste of energy drinks. With its refreshing sweet and sour taste, it can be an exciting addition to bubble teas, fruit teas, smoothies or frozen yogurts.

Fig chutney

Manufacturer: Furore GmbH, Austria

A richly flavoured fruit sauce that goes well with cheese, cold cuts, smoked meats, fish dishes and terrines, and is also excellent for refining sauces and marinades.

Fish curry

Manufacturer: followfood GmbH, Germany

A frozen meal that can be prepared in 8 minutes, containing sustainably caught Alaskan pollock, rice, creamy coconut curry sauce and an extra large portion of organic vegetables, offering a healthy and tasty alternative without the need for cooking.

FLAVORWATCH™

Manufacturer: GAT FOODS, Israel

An all-natural and clean-label solution derived from resin sourced from the Amazon rainforest that effectively protects non-carbonated beverages from spoilage caused by Alicyclobacillus bacteria.

STAR CANDIES freeze-­dried vanilla ice cream with protein

Manufacturer: JSC Geld Baltic, Lithuania

An innovative, room-temperature-stable, real milk based, high-protein snack that delivers a real creamy ice cream experience

Gluten-free Salmorejo

Manufacturer: Álvarez Camacho SL, Spain

Traditional Andalusian cold soup that is reminiscent of gazpacho, but with a more intense flavour; made from high-quality tomatoes, bread, olive oil, garlic and salt, with no preservatives – now available in a gluten-free version for the first time.

Cocodrillo d’oro

Manufacturer: Vitalyv International, Italy

A special Italian meat dish enriched with premium spices and ingredients from five continents, such as argan oil, baobab flour and Himalayan salt.

GOODIE – Fermented sea buckthorn drink

Manufacturer: UAB OKTOFORS, Lithuania

A gluten-free, non-pasteurised probiotic drink containing fresh berries and more than 96 beneficial bacteria cultures, which doesn’t require refrigeration and should be consumed twice a day.

Hand-pulled Gamtae noodles – aged for 32 hours

Manufacturer: Girin company (Seaforest), Republic of Korea

Traditionally hand-pulled and naturally fermented for 32 hours, this premium Korean noodle has a flexible texture and rich flavour, made truly special by the aroma of Gamtae, the “white truffle of Korea”.

Hotly – vegan hot beverage

Manufacturer: And Ice P.C., Greece

The first frozen product that turns into a premium vegan hot beverage within seconds. Made from 100% natural fruits, herbs and spices, it is low in calories and contains no refined sugar or additives.

Perla puff pastry with hummus filling

Manufacturer: G.M. PICCOLI S.P.A. – THE PERLA COMPANY, Italy

The latest version of the distinctive, patented Perla™ puff pastry is filled with hummus and rich in plant protein. Suitable for vegan diets and halal certified, this product is made from high-quality, plant-based ingredients.

kefir and berries, chia seeds

Manufacturer: Vikeda, Lithuania

Kefir-flavoured ice cream with freeze-dried berries and seeds.

KOA PURE: Cocoafruit

Manufacturer: Koa Germany GmbH, Germany

Made from 99% upcycled cocoa fruit juice, rich in natural polyphenols and 100% vitamin C.

Libre mycoprotein

Manufacturer: planetary SA, Switzerland

Sustainable, high-nutritional-value, mushroom-based food with almost perfect protein quality and a fibrous structure reminiscent of meat. Its high β-glucan content makes it beneficial to health.

Mand’or Pistacchio

Manufacturer: POLI.COM S.R.L, Italy

The first completely dairy- and gluten-free plant-based pistachio drink, which offers a special experience when consumed cold or hot, with its rich creaminess and intense pistachio flavour.

Meatless hybrid fish

Manufacturer: Meatless B.V., Netherlands

Meatless hybrid fish is made from 30% cod and 70% natural white, neutral-tasting, textured rice flakes that provide a unique bite.

Mediterranean kimchi

Manufacturer: Complete Organics, Germany

Completely plant-based, unpasteurised, fermented vegetable food containing active cultures, with organic white cabbage, tomatoes, peppers, olives and Mediterranean spices for a sunny Mediterranean flavour.

Mini Rainboba – Popping Boba hot sauce

Manufacturer: TACHIZ ENTERPRISE CO., LTD., Taiwan

A special hot sauce mixed with 5mm popping boba pearls, enriching every dish it is added to with an exciting, crunchy texture and a piquant taste experience.

Mushroom Hot Pot

Manufacturer: CHI MEI FROZEN FOOD CO, LTD., Taiwan

This traditional Chinese wellness soup is made by slowly simmering shiitake, shimeji, beech, and Lingzhi mushrooms over low heat, resulting in a rich, aromatic and naturally sweet vegetable broth that brings out the deep umami flavours of Eastern cuisine.

Rubies in the Rubble Mustard

Manufacturer: Casa Mendes Gonçalves, Portugal

An American-style, silky-smooth, flavourful mustard made with surplus sweet potatoes and mustard seeds, contributing to the reduction of food waste.

Nefeli organic grilled olives

Manufacturer: MEDBEST S.A., Greece

Pitted, charcoal-grilled, smoky-flavoured, velvety organic Greek olives that evoke the flavours of the Mediterranean and are the perfect accompaniment to cheese, salads and hot dishes.

Non-Alcoholic Popping Boba Mocktail Kit

Manufacturer: EMPIRE EAGLE FOOD CO., LTD., Taiwan

The first mocktail kit containing popping boba pearls, available in three flavours – Pina Colada, Queen Roselle Breeze and Blue Lagoon – offering a plant-based, sustainable and enjoyable drink experience for all ages, inspired by Taiwanese beverage culture.

OH-MAMI flavour enhancer

Manufacturer: wunderfish GmbH, Germany

This organic, clean label flavour enhancer is made from European seaweed, it is heat-stable and enhances the umami flavour in salty and sweet dishes. Its rich taste – reminiscent of butter – masks unpleasant off-flavours.

Ouegg egg white chips

Manufacturer: Patatas Torres, Spain

High-protein, crunchy egg white chips made from simple ingredients, requiring no refrigeration – it is ideal as a snack or food topping.

Pastisart Protein Croissant

Manufacturer: PASTISART, Spain

A classic pastry enriched with plant protein, available in three varieties – chocolate, soy protein and plain – offering a nutritious yet enjoyable alternative for the modern diet.

Pink Gin flavoured potato chips

Manufacturer: Ustukiu malunas, JSC, Lithuania

Crispy, light, pink gin flavoured, not oil-fried, fibre-rich and vegan-friendly potato chips that are the perfect choice for social occasions and summer evenings

Plant-based and gluten-free layered desserts

Manufacturer: Ustukiu malunas, Belgium

These gluten-free, plant-based layered desserts are available in four flavours, can be served quickly after thawing, are easy to decorate and can be stored frozen for up to 18 months.

Planton MICROBIOME protein-rich functional dessert

Manufacturer: Magda Plant Based Sp. z o o, Poland

This added sugar-, lactose-, gluten- and soy-free, plant-based functional dessert with a rich chocolate flavour, plant protein, adaptogens, superfoods and prebiotic inulin supports the balance of the gut.

Poached Neggst alternative poached egg

Manufacturer: Neggst Foods GmbH, Germany

Poached Neggst is the first completely plant-based and allergen-free poached “egg” that is perfect for brunch and breakfast. According to the manufacturer, its soft, runny yolk and delicious “protein” deliver a real egg experience.

PopCrok – the reinvented gnocchi snack

Manufacturer: Il Pastaio SPA – Patarò & Canuti, Italy

A crunchy, plant-based gnocchi snack that can be prepared in 5 minutes in an air fryer without adding oil. It is gluten-, dairy-, egg- and preservative-free and available in sweet and savoury varieties.

Potts’ Tikka Masala Curry Sauce

Manufacturer: Potts Partnership Ltd, United Kingdom

A delicious Indian-style curry sauce, available in the world’s first 100% recyclable aluminium can.

Protein Milk Snack 3x28g

Manufacturer: TSC Food Products GmbH, Austria

A modern, functional version of the classic chilled dairy bar dessert, with 16% whey protein and no added sugar – in a practical pack of three products.

SEACRUNCH – sea salt

Manufacturer: Sewha Seafood Co., Ltd., South Korea

A crunchy snack made from premium Korean seaweed, wrapped in crispy rice, with a balanced umami flavour and a slight touch of sea salt.

Seeberger freeze-dried blueberries

Manufacturer: Seeberger GmbH, Germany

Freeze-dried blueberries made from 100% fruit, with no additives. They make a healthy snack with a crunchy texture and intense flavour, perfect for breakfast, as a topping or enjoyed as a snack on the go.

SENS cricket jerky – BBQ (25g)

Manufacturer: Rec Rec Ltd. Co, Vietnam

A sustainable dried snack with a smoky flavour, made from insect protein and plant-based ingredients, with a texture and taste reminiscent of meat. A high nutritional value alternative to beef, with a significantly lower carbon footprint.

Soya Onigiri Wrap

Manufacturer: Hyper Sun Foods Ltd., Taiwan

A colourful, GMO-free, soft, easy-to-wrap, plant-based product made from soybeans, which is a gluten-free, vegan-friendly alternative to the traditional Japanese snack, the triangular or spherical onigiri rice balls.

Sparkling dried peach Apricots

Manufacturer: PAULA Ingredients Sp. z o.o., Poland

A unique, natural snack that combines the intense flavour of ripe peaches with a new sparkling, tingling taste experience, without added sugar or artificial ingredients.

Yondu vegetable umami seasoning, organic

Manufacturer: Sempio Foods Company, South Korea

A 100% plant-based, organic seasoning that adds a deep, complex umami flavour to dishes with just a few drops, without the need for spices, oil, salt or butter, speeding up cooking and making meals more delicious