AI optimises supply chains and personalises retail offers
Recent years have witnessed two key retail trends: the move towards more personalised, curated customer offers, and pressure from stakeholders to tackle waste in the industry. UK-based Dressipi is working to tackle both issues with machine learning and artificial intelligence (AI). The company’s co-founders were inspired by their own first-hand experience struggling to find the products they wanted to buy.
Dressipi has developed a software platform that gives retailers the tools they need to personalise the shopping experience for individual customers. It does this by using a combination of human style expertise and AI to develop high quality product and brand data. Human stylists create a ‘taxonomy’ of fashion attributes that can be applied to each item. AI technologies, such as computer vision and natural language processing, are then used to apply these attributes at scale.
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