Nespresso debuts honey-based product line

By: Trademagazin editor Date: 2024. 08. 14. 09:01

Nespresso USA has launched Nespresso Bloom, a range of honey-based products. The line includes Coffee Blossom Honey and Coffee Blossom Honey Syrup.

The coffee blossom honey is a raw honey with floral flavor and velvety, smooth, caramel and vanilla notes, according to the company.

The coffee blossom honey syrup is a blend of the coffee blossom honey infused with Nespresso coffee. The syrup adds a refined coffee flavor with velvety, smooth, caramel and vanilla notes, according to the company.

Nespresso said its Nespresso Bloom line was created in partnership with the Nestle R&D Accelerator in Lausanne, Switzerland, which helps entrepreneurs shape the future of food by integrating scientific discoveries and technological advancements with a consumer-centric approach.

“Supporting responsible practices in coffee farming has always been part of Nespresso’s DNA, and this pilot is a result of how sustainability is fueling our innovation strategy,” said Alfonso Gonzalez Loeschen, chief executive officer of Nespresso North America. “Our job is to protect the future of coffee while delivering a differentiated and superior coffee experience, which is what we know our customers are excited by. Nespresso Bloom is just that, as a first-of-its-kind offering for us.”

The company said the products will first be available exclusively in Nespresso Boutiques in New York City and San Francisco beginning Aug. 7. Beginning Aug. 21, the coffee blossom honey and coffee blossom honey syrup will be available nationwide on Nespresso.com.

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