Free-from, but still complete

The Agricultural Marketing Centre was among the participants for the first time. Now in its 12th year, the event has become Europe’s leading platform for allergen-free, health-conscious, vegan and plant-based products. In 2025 more than 250 exhibitors from 31 countries attended and the number of visitors exceeded 4,200. A new feature of this year’s event was the national pavilion system, while the Protein Transition Pavilion focused on developments in the field of plant-based and alternative proteins. The plenary sessions and workshops concentrated on healthy and sustainable nutrition trends and the challenges of vegan sales opportunities. Organised by the Enterprise Europe Network, the matchmaking programme and business meetings resulted in a number of new partnerships and contracts.

Hungarian presence

The Agricultural Marketing Centre was represented at the event by a 174m² collective stand, with 24 companies participating. Products on display included gluten-, lactose- and sugar-free foods, snacks, flour mixes and even gluten-free beer.

Péter Ondré, managing director of AMC managing director of AMC praised the joint appearance at an event hosted by the Hungarian Embassy in Vienna

On the day before the trade fair’s opening Hungarian participants had the opportunity to take part in a special factory tour of the IREKS-STAMAG gluten-free bakery, organised by the Hungarian Chamber of Agriculture’s (NAK) Free-From Working Group. The Hungarian “Free From” Food Business Event was held as the closing programme on the first day of the trade fair: 30 Hungarian companies and 70 local buyers participated in the programme.

24 companies exhibited at the Hungarian community stand

Exhibitors say

Péter Szabolcs
chairman
NAK
Free-From Working Group

Péter Szabolcs, chairman of the NAK Free-From Working Group, owner and general manager of Amurex GM Hungária Kft.:

“About 10% of the nearly 300 exhibitors, 30 companies were from Hungary at the trade fair, which shows that there is a strong demand for a presence on the export market”.

Andrea Hegedűsné
Tóth
commercial director
BiOrganik Online

Andrea Hegedűsné Tóth, commercial director of BiOrganik Online Kft.:

“We participated in the trade fair to promote our new product, flavoured protein rice porridge on the export market”.

Attila Nagygellér
CEO
Foody-Product

Attila Nagygellér, CEO of Foody-Product Kft.:

“The Free From Food trade show was another milestone in the life of our company. Thematic events like this are an excellent opportunity to exchange experiences”.

Erika Balogh
marketing manager
Biopont

Erika Balogh, marketing manager of Biopont Kft.:

“We participated in the trade fair in the hope of expanding our presence in the Austrian market”.

Enikő Ecseri
project & marketing
manager
Cornexi Food

Enikő Ecseri, project and marketing manager of Cornexi Food Kft.:

“Our goal was to showcase our products and meet new partners. This type of cooperation rarely happens immediately, but based on the interest we received we are very optimistic”.

Edina Doktor
export sales and marketing manager
ABO Holding

Edina Doktor, export sales and marketing manager of Abo Holding Zrt.:

“Our company participated in the event with the aim of building business relationships and expanding our export market”.

Csaba János
CEO
Vegadokk

János Csaba, CEO of Vegadokk Kft.:

“We were delighted to see that our products, especially our range based on natural ingredients and special diets, attracted considerable interest from players in the retail and HoReCa sectors”.

Zoltán Kovács
managing director
Walkable Future

Zoltán Kovács, managing director of Walkable Future Kft.:

“Our main goal was to introduce our products to the international market. We met interested parties from Austria, Switzerland, Slovakia, Germany and Spain”.