Hungarian brands’ successful marketing at Budapest Airport

By: trademagazin Date: 2015. 09. 22. 10:09

Pick Szeged Zrt. has implemented its most successful campaign ever in the SkyCourt of Budapest Airport. In the one-month period hostesses, dressed in traditional Hungarian garments, were offering Hungarian winter salami and other delicacies to passengers. As a result demand skyrocketed: in May duty free shops sold 157 percent more Pick products than in April.

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