How much is me-time worth? – This is what motivates Hungarian buyers

By: Trademagazin Date: 2025. 02. 06. 11:24

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Time and attention spent on ourselves are becoming increasingly important in our everyday lives. But is it really integrated into our daily routine, or is it more of an unattainable ideal? MediaMarkt’s latest research sought to answer these questions. According to the results, for 32 percent of Hungarians, me-time is an essential part of the day. 36 percent of the younger generation (16-29 years old) actively take care of themselves, while this rate is only 26 percent in the 40-49 age group.

Where do we draw inspiration from?

As with most trends, social media is the main source of information for beauty care: 27 percent of Hungarians look for information about new products on Instagram, YouTube or TikTok. Among young people, this rate is even higher, 42 percent. It is not surprising in a world where even a single post by beauty influencers can boost industries. However, many are skeptical: 22 percent of those surveyed prefer to rely on recommendations from friends and acquaintances, while 19 percent watch advertisements. And 28 percent of respondents do not deal with beauty care at all.

Me-time and everyday life – how do we reconcile them?

Home beauty care and self-care are increasingly integrated into everyday life, partly thanks to modern devices. According to the research, 25 percent of respondents use some kind of beauty care product on a daily basis, while 37 percent of them take out their hair styler, facial cleanser or LED light therapy device at least once a week.