No decrease in quantity when it comes to FMCG-products

“The Nielsen Company ended 2010 with strong fourth quarter performance. We continue to see high growth in developing markets and have accelerated investments in our portfolio of products and services. Our recent public offering will further our focus on growth opportunities and long-term financial performance,” said Nielsen Chief Executive Officer David Calhoun.

Fourth Quarter Results

Revenues for the quarter increased 5.7% to $1,371 million, or 7.2% on a constant currency basis. These increases were driven by a 7.0% increase within our Buy segment (8.9% constant currency) and a 4.2% increase within our Watch segment (4.8% constant currency).

Reported net income for the fourth quarter was $4 million compared to $44 million in the prior year. The 2010 results include a pre-tax charge of $90 million related to debt extinguishments. Adjusted EBITDA for the fourth quarter increased 5.3% to $402 million, or 6.1% on a constant currency basis. Adjusted Net Income increased 8.8% to $99 million, or 10.0% on a constant currency basis.

Full Year Results

Revenues for the year increased 6.6% to $5,126 million, or 6.1% on a constant currency basis. These increases were driven by an 8.9% increase within our Buy segment (8.2% constant currency) and a 3.9% increase within our Watch segment (3.7% constant currency).

Reported net income for the year was $132 million compared to a loss of $489 in the prior year. The 2009 results include impairment charges of $527 million. Adjusted EBITDA for the year increased 7.5% to $1,411 million, or 6.8% percent on a constant currency basis. Our Adjusted EBITDA margin increased to 27.5% from 27.3% in the prior year. Adjusted Net Income increased 27.3% to $266 million, or 23.1% on a constant currency basis.

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