How hungry are you? – Video of the day

A Paraguayan advertising agency made the two largest pizzeria chains in the city of Asuncion play a “dangerous” game. The operators of the restaurants promised delivery times of 40-45 minutes to those requesting home delivery over the phone, but the customers received the food with considerable delay. The purpose of the action, ordered by the Food Bank Foundation operating in the country, was to draw attention to what it means to be hungry. Most of the mostly outraged clients calmed down when the couriers explained the essence of the project to them. In the end, the customers got the pizza for free, but many took advantage of the opportunity to donate the price of the food to the hungry. Our film presents the campaign – in a perfectly clear form even without understanding the language.