Tradeshow for frozen goods in Düsseldorf
Two Hungarian companies are working hard to reach international export of their frozen food-products by exhibiting their goods at Düsseldorf's InterCool tradeshow. The two companies are Székesfehérvár-based Vadex ZRt. and Öreglaki Vadfeldolgozó Kft.
The international trade fairs InterMopro (dairy products), InterCool (frozen foods, ice cream, technology) and InterMeat (meat and sausages) do not rely on general trend reports, but are rather becoming active themselves to clearify those questions.
Together with the food industry magazine Lebensmittelzeitung, Messe Düsseldorf commissioned Rheingold, a renowned institute for qualitative market analysis, to conduct the study “Germany at the counter”. It was the main objective of the study to gather surprising consumer insights on the topic of “the counter”, whereby the consumer behaviour at service and pre-pack counters as well as at the self-service shelves was examined.
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