InterCool: Dairy Products, Frozen Food and Meat in Düsseldorf

he international trade fairs InterMopro, InterCool and InterMeat today came to a close after three days at Düsseldorf Exhibition Centre.

13,800 trade visitors from 22 countries came to gather information on the innovative food ranges and original niche products of 440 exhibitors from 21 countries and to take home with them scientific and practical findings – for instance from the lectures “Deutschland vor der Theke” (Germany before the Counter) or from the special “Best Practice” area. The discussions on subconscious factors that impact consumer behaviour and tips on how retailers can use these factors when dealing with customers and presenting their goods met with a very positive response. Exhibitors convinced visitors with products that met today’s customer demands for total freshness, regionality, traceability and convenience.