PepsiCo expands food portfolio with new Alvalle hot soups

According to its press release, PepsiCo is entering into a new food category with the launch of a ready-to-heat range of vegetable soups under its Alvalle brand. The range builds on Alvalle’s pioneering success in the packed gazpacho soup category, and aligns with consumer trends toward convenience, health, and plant-based eating and those seeking ready-to-eat, nutritious meals.

Produced in the heart of Murcia, the soups are made with 100% Spanish-sourced natural ingredients – vegetables, olive oil and salt – no additives or gluten, and will be listed in the chilled aisle.

Customers will be able to enjoy two brand new recipes – Vegetable Cream, made with zucchini, carrot, potato, and onion – and Pumpkin Cream, filled with pumpkin, carrot, onion and sweet potato. The hot soups will launch initially in Spain with plans to expand into Portugal and other markets in Western Europe.

Currently sales of gazpacho sales largely happen during warmer months, however with consumers looking for convenient, healthy meals during colder periods, the expansion harnesses a growth opportunity for the brand. The two new hot soups will also complement the seasonal nature of Alvalle’s business as it will utilize available production capacity in the winter.

“PepsiCo is seizing a strategic opportunity for Alvalle to become an all-year fixture by responding to how consumers eat across seasons, with simple, convenient meals made with natural ingredients that fit lunch and dinner occasions. It is a natural evolution for our Alvalle brand and opens the door to growth to even more geographies by appealing to a wider range of consumers” said Lluis Crespo, Alvalle General Manager within PepsiCo’s Food Ventures Business Unit.

The category expansion aligns with PepsiCo’s focus as a food company rooted in agriculture and is the latest move into broadening its food portfolio across the globe, following recent acquisitions such as Siete Foods and Sabra dips. Alvalle’s hot soups embody PepsiCo’s positive agriculture and supply chain commitments, offering consumers a delicious, sustainable choice for every season.

The soups are sold in 600ml bottles and made from 100% recycled plastic (rPET)¹ which supports PepsiCo’s efforts to use more sustainable packaging solutions. Earlier this year, Alvalle and the PepsiCo Foundation launched the VivaOliva program in Jaén, Spain, a region from which the brand sources olive oil used in its gazpacho, aiming to help 150 olive farmers adopt more regenerative agriculture practices and improve their business.