The Nutriment Company buys German pet-food business BAF

Acquisitive pet-food group The Nutriment Company has acquired BAF Petfood from German peer Fressnapf. The financial terms of the transaction were not disclosed.

In a statement, Sweden-based The Nutriment Company said the deal represents the next phase in its “rapid expansion in Germany and across Europe”.

The transaction, the private-equity-backed group said, gives access to Fressnapf’s “extensive retail network”, which includes company-owned stores and franchises.

BAF Petfood operates from a former human food factory with over 9,000m² of production and storage space. The company specialises in raw pet food, offering various formats such as sausages, nuggets, and flakes.

Anders Kristiansen, The Nutriment Company’s CEO, called the acquisition a “landmark” moment for the company.

Kristiansen added: “We now have capabilities to produce all different products and can thus truly offer a one-stop-shop offering to both Fressnapf and our many other valued customers on the continent.”

The Nutriment Company said that, in return, Fressnapf and its numerous franchisees will benefit from “easier access” to its brand portfolio. Its range includes Nutriment, DIBO, Barfgold and Natural Instinct brands.

Just Food approached The Nutriment Company for more details on its presence in Germany and its annual sales in 2024, as well as those of BAF Petfood.

Fressnapf chairman, founder and majority owner Torsten Toeller said: “Through this transaction, we offer our customers an even wider selection of high-quality products, ensuring that we continue to meet the diverse needs of pets and their owners.”

The Nutriment Company, headquartered in Stockholm, is owned by Nordic private-equity firm Axcel.

The move for BAF Petfood is marks The Nutriment Company’s fourth acquisition in 2025.Last month, the group entered Spain by acquiring Puromenu, a raw pet-food producer. In January, TNC expanded its operations in the UK by acquiring The Dog’s Butcher, a supplier of raw dog food, and pet supplements maker Your Pet Nutrition.